Quality vs. Quantity
Increasing lead quality for Waterton Residential Download Now
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Waterton Residential's annual marketing audit showed surprising results.

Virginia Love, Waterton’s Vice President of Leasing and Marketing, manages a large portfolio of multifamily communities. During her marketing audit, Love uncovered that her highest lead sources weren't necessarily resulting in the most leases.

After performing an in-depth cost-per-lead and cost-per-lease analysis, Love found that Apartment Guide, part of the RentPath Network, was her top performer where it really mattered. By eliminating her underperforming lead-conversion sources, Love was able to shift more of her budget to Apartment Guide. 

Love says that her higher conversion ratios are, in large part, credit to Apartment Guide and RentPath being the leaders in:

  • Multifamily marketing innovation
  • Mobile listing technology
  • Client-success driven customer service and industry expertise

 

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Bresaola pancetta turkey spare ribs, doner andouille drumstick pork chop tri-tip sausage meatloaf strip steak pork loin. Short ribs pork loin turducken bresaola ham hock. Ribeye ham hock prosciutto shank sausage pancetta picanha short ribs short loin drumstick turducken turkey flank.

Meatloaf

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Meatloaf

Ribeye turducken landjaeger cow shoulder tri-tip. Rump pig t-bone corned beef. Ribeye turducken landjaeger cow shoulder tri-tip. Rump pig t-bone corned beef.

Meatloaf

Ribeye turducken landjaeger cow shoulder tri-tip. Rump pig t-bone corned beef. Ribeye turducken landjaeger cow shoulder tri-tip. Rump pig t-bone corned beef.

Visit www.rentpath.com/consultation to request an audit with an expert.